Facebook has announced an alliance with the International Cricket Council (ICC for its acronym), the world body that controls this sport, and that gives exclusive rights to the US platform to broadcast the world events of male cricket in the Indian subcotinent (term that includes India, Pakistan, Bangladesh, Sri Lanka, Nepal, Maldives and some other countries until 2023.
The financial details of this agreement, which will be in effect in the next four years, have not been made public. What is known is that, in addition to broadcasting the games, Facebook will also show summaries after the games and key moments of the games. Exclusive rights are limited to the Indian subcontinent, and in other places the company may broadcast post-party summaries.
The collaboration is based on the unprecedented digital success of the ICC Men’s Cricket World Cup 20197, which consolidated the position of cricket as one of the most watched sports in the world, obtaining 4.6 billion video views on digital media platforms and social of ICC, said the spokesman for the body responsible for this sport so famous in India and neighboring countries.
This is not the first time that the social network of Menlo Park goes for the exclusive rights of some sport with millions of followers.
In August of 2018, the firm won the exclusive Spanish National Football League to broadcast King Sport matches in eight Asian countries.
Facebook paid 90 million euros to be able to cast free national football matches for three seasons in India, Bangladesh, Afghanistan, Bhutan, Maldives, Sri Lanka, Nepal and Pakistan. Before that announcement, it was Sony who took these matches to the aforementioned countries. Amazon and Netflix also showed interest in seizing these rights.
Also in August 2018, Mark Zuckerberg’s company won the exclusivity of UEFA Champions League matches in Latin America until 2021. The agreement includes 32 games per season, including the UEFA Grand Final and Super Cup.