Facebook has presented an important repertoire of new measures to fight against misinformation, the advancement of false news and defend freedom of expression with an eye on the presidential elections that will be held in the United States next year.
The company has announced these developments without mentioning other electoral processes that will take place previously such as, for example, the General Elections that will take place in Spain on November 10, for which it has not explained if these measures will have application, although it seems that it will not be So.
Facebook has its sights set on the American electoral process. After the speech given last week by Mark Zuckerberg, CEO of the social network, in which he advocated freedom of expression and his decision not to subject political announcements to excessive verification processes, which has been considered by some as free way for the speeches – and the stratagems – of political parties and supporters, the social network launches this bouquet of socks to try to contain a situation that, at least in the United States, could once again get out of hand.
What are the measures announced by the company? We will list them:
In addition, Facebook has indicated that, in collaboration with the Internet Research Agency (IRA), it has been able to improve the detection systems of erroneous or biased content, whatever its political intention, to prevent them from spreading on the platform. To do this, they have analyzed and crossed content shared by both defenders and detractors of the left and right wing, to establish patterns of behavior regarding sensitive issues such as racism, environment or LGTBI support.
* Facebook Protect:- Page administrators can participate including their Facebook and Instagram profiles, as well as inviting other members of the organization to participate. Through this program, participants must activate the double authentication of their accounts, which protects against a possible attempt to usurp their identity. The accounts will also be monitored by the company, which will activate an action protocol in case of any strange behavior detected, such as connection from remote locations or from unauthorized devices.
If an organized attack against a political party or institution is discovered, it will also be easier for action protocols to be activated to safeguard the accounts of similar organizations that may also be subject to partisan interference.
* More information on the Transparency Pages:- Facebook has a series of tools that allow users to know who is behind a particular corporate page. Now these pages will show more information about the organizations or political parties that manage a certain Page, so that users understand why they are sharing one type of content and not another, by having more context.
Until now only this information appeared on Pages with a large number of followers or who had gone through the verification process on the social network. As of January 2020, it will do so on all pages of political content in the United States, and advertisers will be forced to possess a certified page in order to acquire advertising. If Facebook observes that content that can confuse users is being shared, it will force the Page to go through the verification process or it will be deleted.
* Identify the content of media controlled by the State:- Facebook has indicated that it will tag the news that comes from government-controlled media, so that users have more knowledge about who can be behind the information. To prepare the list of media controlled by the State, Facebook has had the help of more than 40 international experts. This list will be updated periodically from November.
In 2020, Facebook will extend the labels so that Instagram also clearly identifies the contents that come from media controlled by the State.
* New options to report political advertising:- Facebook expands the options available to users to report political ads, and can now indicate whether the content has been seen on Facebook or Instagram.
* Control of spending and advertisements. Facebook will let users know the total amount invested by a candidate in advertising. It has also announced the construction of a tool that will allow anyone to download the entire library of ads that has acquired a particular training or candidate.
* Larger erroneous information labels:- Instead of deleting information that is proven to be false, Facebook will continue to display it, but its warning tag will be more prominent and will appear at the top of the content, or on images, videos or Stories that are identified as false by their controllers. of content.
In addition, a pop-up popup will appear every time someone tries to share that content, notifying you that it is a wrong content.
* Banners that encourage users not to vote are prohibited. Facebook does not want content that indicates that voting is useless or not relevant, or that encourages users not to go to the polls.